Are you a flooring contractor? Do you know which marketing tools flooring contractors must have?
Marketing is an important part of a flooring contractor business, as it is the only way to let your potential customers know that you offer a service they need. Luckily marketing isn’t hard as there are several tools that can simplify this process and you don’t need any marketing experience in order to use them. We have listed the most important marketing tools flooring contractors must have below. Ensure that you get a hold of them now…
Every flooring contractor must have a website and a professional email address based on this domain name as it not only screams professionalism (you will stand out from others who don’ have it) but it also makes it easy for them to find you. You can then optimize this website for search engines, social media and mobile devices and the website will do the work of finding you customers.
Along with a website a blog is absolutely necessary too as it will help display your expertise through helpful content. It is also great for driving traffic through social media and search engines. You can easily create and maintain one with a platform like WordPress.
Generating leads should be the most important part of your marketing strategy. So invest in good lead generating software like landing pages and email marketing software. There are many inexpensive and free options available and they are extremely easy to use. But of course you will need to pay more if you would like to take advantage of many advanced features.
Social media is massive at the moment and will continue to exist in various forms for a long time. But managing all of them can take a lot of time, so subscribing to some good social media tools like Hootsuite and ShortStack is absolutely necessary. These should help you manage your various accounts, analyse your activities and run campaigns.
Investing in business cards and brochures would also be a good idea.
Can't find what you're looking for? Have a special installation question? Click on our Information Request questionnaire or call our customer service department at 800-423-5382 Monday thru Friday from 8am-5pm. We welcome your calls and inquiries.