Would you like to know how flooring contractors can use Facebook to get customers?
Facebook is the most popular social network with more than 1 billion users. It can be highly influential in generating website traffic, engagement, leads and customers. If you haven’t got a Facebook page to promote your business, you should create one now. We have shown how flooring contractors can use Facebook to get customers below…
You only get one chance to make a first impression. A powerful first impression can be engrained into your customers mind with Facebook by creating a powerful and complete Facebook page. You can do this by filling in all your details and adding both cover and profile images. Make sure you add your website too.
As you are now allowed to add promotional messages to your cover image, you can display information like your services and any offers you may have on it. Just don’t overcrowd the cover image with too much text. Make sure you leave plenty of space around so that it is pleasant to look at.
Sharing a lot of useful content is one effective method flooring contractors can use to get more customers. When you share quality content from both your blogs and others’ blogs it shows that you have expertise in the area of flooring. So create a strategy where you forage for content your audience wants to read and share it on your Facebook page. Just ensure that the content is of the best quality as it will be a direct reflection on your expertise.
Also regularly check your Facebook page insights to see what type of content performs best. You can then put your efforts to share this type of content more.
It doesn’t mean that you should stop running contests just because Facebook has banned Like-Gating. Contests can still be used to drive more engagement and to build up your email list. As email subscribers are more likely to convert into customers than Facebook fans, this method of converting Facebook users to email subscribers can be a powerful way to generate several customers.
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