Are you using social media to promote your business? Would you like to find out how flooring contractors can create a social media strategy?
If you want to successfully get clients through social media marketing, then you need a plan. Many businesses try and fail with social media marketing because they just go about it blindly or imitate what other businesses do. Every business is different. Therefore you need a custom social media strategy that suits you.
Here are a few tips on how flooring contractors can create a social media strategy…
You will have a unique set of audience which is different from everyone else’s, whether they are running a flooring contractor business or anything else. You need to find out who exactly your audience is before you market to them.
First, start off by taking a look at the people you serve right now. You can look at observable factors like, are they a couple or single and if they are single people are most of them men or women. Also look at other factors like age, income bracket, budget, flooring type preference, etc.
You can then perform a more detailed survey online, using your website, blog and social media accounts to learn as much as you can about your audience.
After you know your audience, spend some time researching and figuring out what they want.
Once you know your audience and have figured out what they want, you can begin making goals. Your social media goals can range from generating followers to leads to building a brand image. Having an aim will give you a focus point and will make it easy to measure your ROI. You will be more likely to gain social media success with a goal or 2 in place.
As you now know your audience and have goals in place, it is time to choose a few social networks. Generally a social network like Pinterest would be idea for flooring contractors as pictures of homes and other areas of housekeeping are very popular here. But only choose Pinterest if your audience is here. Look into other networks like Facebook, Google+, Twitter, Instagram, YouTube and Vine too.
Once you have your social networks in place you can begin marketing yourself with updates that will help reach your audience.
This how flooring contractors can create a social media strategy. How do you promote your flooring contractor business on social media? Please leave your comments below.
Can't find what you're looking for? Have a special installation question? Click on our Information Request questionnaire or call our customer service department at 800-423-5382 Monday thru Friday from 8am-5pm. We welcome your calls and inquiries.